LONGFU GLOBAL
From Opportunity to Market.
We identify, develop and connect cross-border business opportunities, with a strategic focus on China and global markets.
We look for what's next.
LONGFU GLOBAL is a privately held international business group. We operate at the intersection of products, manufacturers, brands and markets — the point where a commercial idea becomes a real business.
Our work begins with attention: understanding where demand is moving, which manufacturers can deliver, and how a product earns its place in a new market.
Identify the Opportunity
We study products, categories and markets to find where genuine commercial potential exists.
Connect the Right Partners
We build relationships with manufacturers, brands and business leaders who can execute.
Bring It to Market
We structure and drive the commercial process from first conversation to delivered outcome.
Four disciplines, one commercial approach.
Global Trade
Sourcing, negotiation and cross-border commercial structuring between manufacturers and international buyers.
Product & Brand Development
Shaping products, positioning and packaging so they are ready for the market they are intended for.
Market Expansion
Taking existing products and brands into new territories with a considered commercial route to market.
Strategic Partnerships & Ventures
Building long-term alignments and joint commercial initiatives with partners who share our standards.
Built around China. Connected to the world.
China is our strategic focus — a centre of manufacturing capability, product innovation and commercial relationships that few markets can match.
We work from that focus outward: understanding what can be made, who makes it well, and where in the world it belongs. The relationships we build there are the foundation of everything we take to market.
- Manufacturing
- Innovation
- Products
- Relationships
- Opportunity
Business is built on the ground.
LONGFU maintains a hands-on approach to identifying products, understanding manufacturers and developing commercial relationships in China.
Judgement, relationships and follow-through.
Market Insight
We read categories and demand carefully before we commit, and we say no more often than yes.
Strong Relationships
Direct, personal relationships with manufacturers and business leaders, built over time and kept.
Commercial Execution
We stay with a project through negotiation, production and delivery — not only the idea.
Global Mindset
We work across cultures and jurisdictions with the discretion international business requires.
Ori Melamed
Founder & CEO
Ori Melamed is the Founder & CEO of LONGFU GLOBAL, with over five years of experience in cross-border commerce, product development and international business. His work focuses on identifying commercial opportunities, developing relationships with manufacturers and business leaders, and bringing products and ideas from opportunity to market.
People. Connection. Execution.
A focused team combining client relationships, technology and marketing to support cross-border execution.
Map
Client Relations
Map leads client relationships and day-to-day communication, helping keep conversations clear, responsive and moving forward from first contact through execution.
Zero
Technology & Systems
Zero supports LONGFU's technology and digital infrastructure, helping keep internal systems, information and operational workflows reliable and efficient.
Ido
Marketing & Brand
Ido supports brand positioning, marketing and digital presence, helping translate commercial ideas into clear market-facing communication.
The right opportunity starts with the right connection.
Manufacturers
If you produce well and want considered access to international markets, we are a direct commercial partner.
Investors
For those seeking exposure to cross-border product and trade opportunities, developed and executed with care.
Entrepreneurs & Brands
For founders and brands who need the right production partners and a route into new markets.
Let's build what comes next.
Ori Melamed
Founder & CEO
- Mobile
- +972 58 508 5010
- +972 58 508 5010
- OriLink
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